Here are some important steps and tips to get the most SEO from your video on the internet. These tips are tailored to YouTube since Google now owns YouTube. Having your video on YouTube helps with search engine optimization (SEO) – or ranking higher when people do searches related to your organization on Google. YouTube has become the second largest search engine in the world, right after Google.
When you have Colorado Video Productions produce your organization’s video, we will provide you with a more comprehensive list that explains – step by step – what you need to do to get the most from your video online (and not just using YouTube).
CREATE A YOUTUBE CHANNEL
If you haven’t already, create a YouTube channel for your organization and upload the video onto your YouTube channel. YouTube is the third most used site on the Internet and the second most used search engine. As of today, YouTube gets over five billion video views per day and 21.9 billion visits per month. Having a well-optimized channel will help with your video rankings. Make sure you write a description for your channel’s “About” section and use the channel keywords featured in YouTube’s advanced settings.
One of the easiest ways to get more YouTube search traffic to your videos is to organize your videos into playlists. A keyword-rich playlist gives YouTube deeper information about your videos’ topics. Similar to your description (see tip #3), more text-based content results in more views.
WRITE A CATCHY & DESCRIPTIVE TITLE
Make sure your YouTube video title is and well-written and catchy. A video title is similar to page titles on webpages and is one of the most important ranking factors for your video. Be sure to include important keywords at the beginning of the title, making the words descriptive and interesting. The title should be between 50 and 60 characters, but not too long because people skim through the titles of search results and if it’s too long, it won’t be read properly. In Google searches, long titles are cut off and people won’t be able to read them even if they want to.
Putting keywords in your title makes sure they turn up in the search results, but once viewers are there, you’re still going to be competing with a load of other videos for a person’s click. This is why you’ll need a catchy title.
LONG VIDEO DESCRIPTIONS
Write a super-long video descriptions that are at least 300 words long. Remember that YouTube and Google can’t watch or listen to your video (yet). That means that they heavily rely on the text surrounding the video to understand your video’s topic. The more YouTube knows about your video, the more confidently it can it can rank it for your target keywords. Aim for a minimum of three-hundred words and make sure that you make good use of your keywords by including the most important within the first paragraph. If the goal of your video is to drive traffic to your website, then be sure to include a link at the very top of your video description, too.
More importantly, YouTube uses keywords in the description to rank you for “long-tail keywords.” “Long-tail keywords” are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
For example: If you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there is simply too much competition. (This is particularly true if you’re a smaller company or a startup). But if your company specializes in, say, contemporary art-deco furniture, then keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those consumers looking for that product.
Make sure your thumbnail looks professional and represents accurately what your video is about. Having an attractive thumbnail can make a huge difference when it comes to click-through rates. People often like to see what’s contained within a video before deciding whether or not to view it, and by offering an attractive, catchy thumbnail, you’re giving viewers the perfect mini preview of your content. This in turn will give you more views and better rankings. YouTube will automatically generate a thumbnail for your video, but avoid taking this easy route and instead create your own professional and relevant thumbnail, as these will almost certainly perform better.
USE TRANSCRIPTIONS AND TRANSLATIONS
Check out the new transcriptions feature under your channel’s Creator Studio. You can turn on community contributions on some or all of your videos. This feature lets your community of viewers translate your video titles, descriptions and subtitles. Adding these features will make your videos more accessible to a larger community of viewers, including hearing impaired and foreign users. Find out more on the YouTube help page.
When you have Colorado Video Productions produce your organization’s promotional video, we will provide you with a more detailed list of many tips that explain – step by step – what you need to do to get the most from your video online. To get started on planning your video, click here.