Savvy businesses and organizations are staying ahead of the game by getting high-quality, professional videos produced now to prepare for a major shift in the way Facebook and the rest of the Internet is trending towards video.
At Colorado Video Productions, we are constantly striving to keep on top of the newest information related to the video production industry. We came across an excellent article written by Jason Lederman for Popular Science.
We thought we would share a few excerpts from this interesting article with you along with a link to where you can read the entire article here by clicking here.
Mark Zuckerberg believes videos are the future of Facebook. In fact, he told Buzzfeed News in a newly-published interview that he “wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
Facebook believes that video, specifically Live, is the way to do this, and it’s taking all of us along for the ride with no edits or re-dos.
It’s no secret that live video has become a priority for Facebook, with the company even recently tweaking its algorithm to show live video broadcasts higher up in people’s news feeds.
In 2016, Facebook reported an average of 8 billion video views per day with expectations that such growth will continue for quite a while to come. Worldwide, Facebook has surpassed 1.7 billion monthly active Facebook users – a 15% increase year over year – so it’s safe to assume those users will continue to increase their video consumption.
Syndacast projects that 74% of all Internet traffic in 2017 will be video – such a huge proportion, it’s almost overwhelming. Another report estimates that 79% of all global consumer web traffic will come from video by 2018.
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